Though we're often mistaken as an Italian company, rest assured that OGIO (oh-GEE-oh) is as American as it can get. The name was created by company president Mike Pratt after a long day of struggling to come up with anything that resembled a business name back in 1987. We say this because it actually means nothing at all. (In fact, it was inspired by an acronym his wife used at her job with the phone company , if you believe that.) Sure, in some country it must mean something in particular - maybe something vulgar. Who knows? In this country, it just stands for a company that makes awesome sport bags for athletes of all endeavors and skill levels.